Running is Life. Pain is optional.
Most runners or people in general experience all sorts of pain and injuries as they engage in physical activity like walking or running. This is because of abnormal biomechanics and gait issues (like pronation, supination, flat feet etc.). If left uncorrected with the right footwear, these result in shin splints, plantar fasciitis, knee and lower back pain, IT band issues, and other injuries.
Being a top-rated specialty running store, in service for the last 30 years, our highly trained staff are very knowledgeable with biomechanics and running shoe technology. We take pride in our custom shoe-fitting expertise. We take the time and the proper care to get to know the needs of the customer and help them make an informed choice. We start with a gait analysis and guide the customer in looking for the right support category (whether neutral, stability or motion control) and talk about other shoe features that may enhance their performance or cure their injury. Given that everyone has different needs and preferences, there is no best shoe for everybody, only the best shoe for each individual. With the brands we believe in, we are confident that we can help anyone find that perfect fit.
Aside from running shoes and apparel, we also carry books, accessories and other sports and fashion apparel for yoga, tennis, and the gym. With an emphasis on great quality, great prices, and a truly caring staff, we make your store experience a satisfying one.
Located in Santa Monica, we are open all days of the week, from 10-8, Mondays through Fridays, and 10-7 and 11-6 on Saturday and Sunday.